Working with LAYERS from the very beginning, our goal was to build a social presence around what made the brand stand out. Their unique products, exceptional attention to detail, strong craftsmanship and the people behind the scenes who genuinely care about what they make.
Rather than chasing trends, we developed recurring formats that consistently showcased the process, the people and the finishing touches. At the same time, we documented LAYERS’ journey as it unfolded, from new products and behind-the-scenes developments to openings, launches and major milestones.
This created more than a recognisable content style. It gave audiences an ongoing story to follow, making them feel invested in the growth of LAYERS and part of the community around it. The result was more than 6 million organic views and a distinctive social identity that helped establish LAYERS as one of Amsterdam’s most recognisable food destinations.
Services we provided
Production
Concepting
Management
Tools
CapCut
TikTok
6M
Organic Views
350K
Organic Engagement
59K
Gained Followers
Our Best Content
We generated
2M
70K
3K
We generated
800k
70k
3K
Review
We're incredibly grateful for our partnership with Tap Tap Agency, who have been part of the Layers journey from day one and played an important role in building our brand. From the beginning, we wanted to do more than promote products — we wanted to build a community around Layers by sharing the people, process, challenges, and craftsmanship behind it, including the story of our head chef and founder, Alexandre Scour. Tap Tap understood this vision from the start and helped us communicate it in an authentic, engaging way, translating our story into content that built a strong online identity while keeping Layers personal. We're thankful for everything Tap Tap has contributed so far and excited to keep building the story together.
Ziyad Sewilam
Owner
