When Le Smash approached us, there was one clear mission: this new smashburger spot needed to be as big online as the flavor explosion they serve in their kitchens. Growing from 0 to 100,000 followers is no coincidence. It is the result of a strategic approach, consistent content, and a strong brand story. And that’s exactly what we specialize in as Le Smash’s social media agency.

Consistency: Not just a hype, but lasting impact

Social media isn’t just about going viral; it’s about building a sustainable community. We started with a powerful strategy: posting regularly, optimized for reach and engagement. From juicy close-ups of the burgers to behind-the-scenes shots of the kitchen and the team – we created content that made people hungry and curious about the story behind Le Smash.

Mouthwatering food content – and a story that sticks

Of course, the images of melted cheese and perfectly grilled patties caught attention instantly. But what set Le Smash apart was not just the food – it was the story. How did the idea come about? What makes their burgers unique? Who is behind this concept? By integrating storytelling into the strategy, we didn’t just promote a product, we built a brand that people wanted to follow.

Social proof: The power of an engaged community

No one wants to be the first to try a new place, but everyone wants to be part of a trend. We ensured that enough content was created when things started to take off, that influencers and foodies found it worthwhile to post about Le Smash, and that reviews and customer reactions were highlighted in video content. By leveraging social proof strategically, we didn’t just grow reach but also built trust in the brand.

The result? 100,000 followers and a community that keeps growing

Through strategic content, a strong brand narrative, and smart use of social proof, we transformed Le Smash from a newcomer on social media into a household name in the food scene. And this is just the beginning. To this day, we continue to build their online presence, ensuring constant growth and helping them expand their community even further.

Looking for a social media agency that can grow your brand just like we did for Le Smash? Tap Tap Agency knows how to create not just hype but real impact. Let’s talk.

**Picture taken by Hamzah Kashash