Satay Club’s story begins long before the restaurant itself. What started as two friends selling satay on Kingsday grew from a shared ambition to bring the flavours of Java to Amsterdam in a way that felt authentic and personal.

We made that journey the centre of the social-first strategy, using founder-led storytelling, behind-the-scenes content and strong visual formats to turn Satay Club’s heritage and growth into content people wanted to follow.

This gave Satay Club more than a recognisable feed. It created a story people wanted to follow. The strongest-performing videos were the ones that revealed the history, heritage and human motivation behind the food, helping the account generate more than 4.1 million organic views while building a community around the founders and their mission.