When we started working with Scarpetta, the goal was to build a social presence that communicated what made the brand unique. Rather than relying on polished food content, our strategy centred on highlighting Scarpetta’s strongest qualities. Their honesty, intentionality, sustainability and craftsmanship. 

By openly sharing the reasoning, challenges and ambitions behind the brand, we turned everyday business decisions into compelling social-first stories. Recurring formats helped reinforce these themes and gave the audience a transparent look at what Scarpetta stands for.

That transparency is what made the content resonate. Instead of simply promoting products, we created stories grounded in values the audience could recognise and share. The result was more than 1.9 million organic views, multiple high-performing videos and a distinctive social identity built around trust, intention and a clear point of view.