Previous content showed the brand in many different ways. Influencer collaborations, highly produced food videos and unrelated campaign assets made it difficult for audiences to recognise what the brand stood for or form a lasting connection with it.

Our goal with Wok to Walk was to introduce a more consistent, social-first approach built around real people, recurring formats and authentic stories. By highlighting team members like Ningy and Mama Chanida, we gave the brand a more human voice.

This shift created a clearer narrative across the account while still communicating the core product experience. Since introducing the new direction, average views per Reel have increased from approximately 2.6K to 29.1K, showing the value of recognisable formats and content that feels personal rather than overly produced.